Hello, friends! I want to introduce to you a very interesting project but at the same time challenging. As the technical task was not drawn up and the customer completely relied on my taste and experience. The customer wanted to help people discover new creative fragrances. At the initial stage, I conducted various researches. Analyzed competitors, market, target audience, etc. The result of this stage is several visual concepts for the future project. The concept includes a text description, mood board, color combinations, and references. When developing a logo, I always strive to create something unique and reflective of the brand’s essence. My motto is not to overload with details, but to create a concise and memorable image. I never stop until I come up with options that I like. The goal of this project was to create a logo that is easily recognizable and elegant.
